Foreword Acknowledgements How to use this book Checklist for public health and health promotion practice PART 1: THE THEORY OF HEALTH PROMOTION
1. Concepts of health
Defining health; Western scientific medical model; Critique of the medical model; The role of medicine; Lay health beliefs; Cultural health beliefs
2. Influences on health
Factors influencing health; Social class and health; Gender and health; Ethnicity and health; Effects of income, housing and employment on health; Social cohesion; Explanations for health inequalities
3. Measuring health
Sources of health information; Mortality rates; Morbidity rates; Objective health measures; Measuring deprivation; Subjective health measures; Epidemiology and health promotion
4. Defining health promotion
The development of health promotion; Definitions of health education and health promotion; Definition of public health; The role of the World Health Organization
5. Models and approaches to health promotion
Different approaches to health promotion; Aspects of these approaches; The importance of theory in health promotion; Different models of health promotion
6. Ethical issues in health promotion
The philosophy of health promotion; Duties in health promotion; The individual and the common good; Ethical principles
7. The politics of health promotion
Political ideologies; Politics and globalization; Politics of health promotion structures; Politics of health promotion methods; Politics of health promotion content; Radical health promotion
PART 2: STRATEGIES & METHODS
8. Developing personal skills
The role of beliefs, attitudes and values in health-related decisions; The influence of social norms on health behaviour; The concept of locus of control; Health promotion strategies to change attitudes or behaviour
9. Strengthening community action
Defining community development; Community development in health promotion; Working with a community development approach; Community development activities; Dilemmas for practice
10. Using media in health promotion
Nature of media effects; Role of mass media; Using mass media; Planned campaigns; Unpaid coverage; Media advocacy; Social marketing; Effectiveness of mass media; Communication tools
11. Re-orienting health services
Reasons for reorienting health services; Principles; Strategies; Service provision; Who promotes health
12. Developing healthy public policy
Defining healthy public policy (HPP); Advantages and drawbacks to using a HPP approach; The history of HPP; HPP at different levels – global, national and organisational; The potential of HPP to promote health; Resources and skills required for HPP; The practitioner’s role; Evaluating the effectiveness of HPP
PART 3: SETTINGS FOR HEALTH PROMOTION
13. Health promotion in schools
The school setting; Relationship between schools, education and health; The context for health promotion in schools; The health-promoting school; Effectiveness of health promotion in schools
14. Health promotion in the workplace
The workplace setting; Relationship between work and health; Responsibility for workplace health; Health promotion in the workplace
15. Health promotion in neighbourhoods
Definitions of neighbourhood; Neighbourhoods as settings for health promotion; Different aspects of neighbourhoods; Evaluation of neighbourhood health promotion
16. Health promotion in primary health care and hospitals
The concept of a Health Promoting Hospital; Promoting the health of patients; Promoting the health of staff; Hospitals and their community; Hospitals as a health promoting organisation; Health Promoting Hospital Movement
17. Health promotion in prisons
Prisons as a healthy setting; Reasons for prioritising health promotion in prisons; Barriers to using prisons as health promoting settings; Interventions and evidence of their effectiveness
PART 4: IMPLEMENTING HEALTH PROMOTION
18. Assessing health needs
Concepts of need; Needs assessment strategies; Relating needs to strategic planning; Problems in assessing needs
19. Planning health promotion interventions
Systematic planning and its advantages; Different planning models; Quality and audit
20. Evaluating health promotion
Defining evaluation; Why evaluate; What to evaluate; How to evaluate; Cost-effectiveness; Using evaluation to build an evidence base for health promotion
Glossary Index
