Business Awareness for Optometrist, 1st Edition
This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensable practical handbook for student and practitioner optometrists and dispensing opticians.
ISBN :
9780750639613
Publication Date :
29-03-1999
Stock Status :
Please allow 10-14 working days for delivery
This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensable practical handbook for student and practitioner optometrists and dispensing opticians.
Key Features
Author Information
By Nizar Hirji, PhD, MBA, Bsc, FCOptom, FAAO, FIMgt, Hirji Associates
| ISBN Number | 9780750639613 |
|---|---|
| Description Author List | By Nizar Hirji, PhD, MBA, Bsc, FCOptom, FAAO, FIMgt, Hirji Associates |
| Copyright Year | 1999 |
| Edition Number | 1 |
| Format | Book |
| Trim | Other |
| Illustrations | 20 ills. |
| Imprint | Butterworth-Heinemann |
| Page Count | 114 |
| Publication Date | 29 Mar 1999 |
| Stock Status | Please allow 10-14 working days for delivery |
Introduction; The retail business environment; The optical industry and its structure; Business aspects of an optometric enterprise; References
"Congratulations to Butterworth Heinemann for a great production job. The size, design, typeface etc are such that the book has the right feel for what it is a light and easy introductory primer. The cover is great certain to catch attention. I am sure it will do very well for you ." Professor Nathan Efron, UMIST, UK.
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