Filled with practical strategies for addressing the problems of day-to-day practice, this explains how to promote business and marketing skills without detracting from the professionalism of the optometrist.
New to this edition
- Completely re-written and updated.
- 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future.
- An increased focus on how to work with partners, including how to exit gracefully from a partnership.
- A discussion of how to start a part-time practice addresses real-world considerations and practical strategies.
- Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.
Key Features
- Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
- Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
- Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
- Tips and tools are provided on how to approach the client as both a consumer and a patient.
- Helpful information for students or optometrists who own or are planning to own their own practice.
Author Information
By Irving Bennett, OD, FAAO
1. Optometry in the 21st century
2. Location, location, location
3. Your office for the future – today
4. So you want to start a part-time office
5. Staff: how to hire and train
6. Staff: a major reason for success…or lack of it
7. What the consumer is saying
8. Harnessing eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas
Appendices
"The value of Management for the Eyecare Practitioner lies not in its useful, but far from comprehensive, detail; rather, the book's great merit is its exemplary attitude towards looking after patients in more than a clinical sense and its balanced outlook on optometrists keeping an eye on their business as well as their clinical skills. One must admire Bennett's supreme confidence that if he provides good service and does the very best by his patients, then the financial rewards will surely follow...
The book is an easy read which I recommend to all optometry students and especially to any optometrist either owning or looking to own his or her own practice, even if just as a refresher. But don't pass it on to the chains!"Clinical & Experimental Optometry
excellent book, with its blend of professionalism and practicality, mirrors the work and character of the author. Dr. Bennett has written a book for which the student, the newly established practitioner, and the experienced doctor will be very grateful, academically and realistically." Ralph Drew, FBCO, FNAO
book can help you to a larger, more efficient, and more satisfying practice." Jack Runninger, OD
