Optometric Practice Management, 2nd Edition
New to this edition
- Completely re-written and updated.
- 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future.
- An increased focus on how to work with partners, including how to exit gracefully from a partnership.
- A discussion of how to start a part-time practice addresses real-world considerations and practical strategies.
- Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.
Key Features
- Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
- Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
- Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
- Tips and tools are provided on how to approach the client as both a consumer and a patient.
- Helpful information for students or optometrists who own or are planning to own their own practice.
Author Information
| ISBN Number | 9780750674287 |
|---|---|
| Description Author List | By Irving Bennett, OD, FAAO |
| Copyright Year | 2003 |
| Edition Number | 2 |
| Format | Book |
| Trim | 152w x 229h (6.00" x 9.00") |
| Imprint | Butterworth-Heinemann |
| Page Count | 384 |
| Publication Date | 27 Sep 2002 |
| Stock Status | Please allow 10-14 working days for delivery |
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2. Location, location, location
3. Your office for the future – today
4. So you want to start a part-time office
5. Staff: how to hire and train
6. Staff: a major reason for success…or lack of it
7. What the consumer is saying
8. Harnessing eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas
Appendices
The book is an easy read which I recommend to all optometry students and especially to any optometrist either owning or looking to own his or her own practice, even if just as a refresher. But don't pass it on to the chains!"Clinical & Experimental Optometry
excellent book, with its blend of professionalism and practicality, mirrors the work and character of the author. Dr. Bennett has written a book for which the student, the newly established practitioner, and the experienced doctor will be very grateful, academically and realistically." Ralph Drew, FBCO, FNAO
book can help you to a larger, more efficient, and more satisfying practice." Jack Runninger, OD
