Promoting Health: A Practical Guide , 7th Edition

Author
By Angela Scriven, BA(Hons), MEd, CertEd, FRSPH, MIUHPE
A Practical Guide
ISBN
9780702066924
Stock Status
Please allow 3 - 4 weeks for delivery.
Publication Date
04-09-2017
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Paperback
AU$53.94 AU$45.85
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Leading the field in public health for over 30 years, Ewles & Simnett's seminal text is now in its seventh edition. This new edition, the second to be revised by Angela Scriven, has been thoroughly updated and aligned with national standards to provide an accessible, current, practical guide for all those involved in the what, why, who and how of health promotion and public health practice.


Key Features
  • New edition of a seminal text fully updated for today's reader
  • Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals
  • Authoritative and accessible writing style helps make learning easy
  • Reflective activities help students consolidate their learning
  • Case studies - many from real life - provide practical examples to help readers apply concepts to their own setting
  • Gives emphasis to good communication and the effective use of communication tools
  • Practice points help readers structure their study and recap on what they have learned

New to this Edition
  • Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health
  • Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
  • Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging'
  • Highlights the latest 'current thinking' across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings
  • Explores the increasing use of the internet to help individuals monitor and support their own wellbeing
ADDITIONAL INFORMATION
ISBN 9780702066924
Table of Content

PART 1 THINKING ABOUT HEALTH AND HEALTH PROMOTION 

 1 What is health? 

 2 What is health promotion? 

3 Who promotes health?  

 4 Values and ethical considerations in health promotion and public health

PART 2 PLANNING AND MANAGING FOR EFFECTIVE PRACTICE 

 5 Planning and evaluating health promotion 

 6 Identifying health promotion and public health practice needs and priorities 

 7 Evidence and research for health promotion and public health practice

 8 Skills of personal effectiveness 

 9 Working effectively with other people 

PART 3 DEVELOPING COMPETENCE IN HEALTH PROMOTION 

10 Fundamentals of communication in public health 

11 Using communication tools in health promotion and public health practice 

12 Educating for health 

13 Working with groups to promote health

14 Enabling healthier living through behaviour change

15 Working with communities 

16 Influencing and implementing public health policy 

Author Information By Angela Scriven, BA(Hons), MEd, CertEd, FRSPH, MIUHPE, Reader in Health Promotion, School of Health Sciences and Social Care, Brunel University, London, UK
Trim 235 x 191 (7 1/2 x 9 1/4)
Pages 260
Publication Date 04-09-2017
Stock Status Please allow 3 - 4 weeks for delivery.
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